The Art of Data

Turn raw data into creative insights and stories with AI — fuel innovation, empathy, and impact.

About the course

Data isn’t just about numbers or endless rows in a spreadsheet — it’s the nugget of insight behind your strategies, your decisions and your stories. Exactly how do you turn those datasets, folders and knowledgebases into graphics, presentations and proposals that wow your stakeholders?

In The Art of Data, we’ll show you how to supercharge your data with AI to produce powerful insights and unlock narratives that are concrete and meaningful.

Since data goes beyond numbers and spreadsheets, we’ll show you how AI can make more sense of your information and assets. You will also define the goals and purpose of your data, such as how to integrate AI-powered data into your brainstorming, designing, writing and strategic planning? By the end of this course, you’ll understand more that data doesn’t have to be dull, dry or overwhelming but a rather powerful, exciting and innovative force in your daily creativity.

This course is for creative professionals, data enthusiasts, teams, leaders, and anyone looking to transform data into compelling, human-centered stories. The Art of Data will help you turn raw data into visuals and narratives that drive creativity, empathy, and meaningful impact.

Learning Journey

Modules:

Module 1: Data as a Creative Force
Module 2: Developing a Data-Driven Vision
Module 3: Designing Data-Driven Content
Module 4: Tools for Visual and Narrative Storytelling
Module 5: Data as a Tool for Collaboration and Creation
Module 6: Empathy Through Data

Learning Outcomes:

By the end of The Art of Data, you’ll see data not as numbers and facts but as a boundless source of creativity and innovation.
You’ll gain the skills to turn data into stunning visual stories and powerful narratives that inspire action.
Whether you’re designing, creating, or leading, you’ll leave with the tools to transform raw data into something that doesn’t just inform but connects, inspires, and empowers.

Who is it for?

PLAI is built on the science of learning and behavioral change, offering a seriously playful, imaginative, and courageous approach that works. Our courses are designed to challenge your thinking, help you build valuable habits, and focus on people—because AI is more than just tech.

Creative Professionals: Whether you’re a designer, writer, or performer, The Art of Data will show you how to use AI to transform raw data into visuals and stories that fuel creativity and innovation.

Data Enthusiasts Ready to Go Beyond the Spreadsheet: If you love data but want to take it beyond the numbers, this course will help you create interactive, engaging data stories that captivate your audience.

Teams and Leaders Wanting to Tell Better Stories: If your organization needs to make data-driven decisions, this course will help you build narratives that connect the dots between data and human experience.

Anyone Who Wants to Build Empathy Through Data: If you’re ready to turn cold data into warm, human stories, this course is your guide to weaving data into narratives that inspire empathy and action.

Please note: Based on your region you select, we'll put you in a cohort with a suitable live session times, with the flexibility to change if needed. We are running multiple cohorts globally, to ensure everyone is able to join at a time that is right for them.